Product placement may be utilized as an alternative or supplemental strategy to traditional methods of advertising. It is an effective and well established method of developing brand recognition. Product placement seamlessly integrates the product or brand into a realistic context.
With the advent of new technologies (DVR’s) and viewing habits (streaming and short form content) the advertising community has favored the development of communication within a program as well as around it. The product or brand is visible in the context of the show in a natural and credible manner. A portrayal of the product or brand in a feature film, television show, video game or webisode and the implied endorsement of the product does impact the consumer's desire to buy and use the product, brand or service.
Using our existing relationships and network of contacts with productions and studio/network executives, Front Row actively promotes and secures opportunities for our client’s various products, brands and services.