branded integration

 

Branded Integration is a contractual or licensed fee based product placement.

The benefit to the brand is a guaranteed exposure that uses the media content to reinforce and drive the brand. Because the exposure has been contracted for, you know what you are getting, from on-air visuals and verbal mentions to promotional and social activations that leverage the relationship and bring the brand to a potentially new audience while developing a stronger connection with the audience and influencing their purchase decision.

The benefit to productions is; revenue is generated, product and assets are provided free-of-charge, and promotional components may also be a part of the deal.