BRANDED CONTENT and entertainment
Branded Content unites entertainment or editorial content with brand or product messaging. Examples range from online video series that educate viewers on a topic while featuring a brand to integrations within a TV show that include special storyline aspects to highlight specific products.
Branded Content is a unique way for brands to engage with consumers in a manner that is fun and less intrusive than traditional advertising. When viewers enjoy content, they view the integrated brands more favorably and experience higher recall while the brand experiences lift along with potential for cultural iconic status.